The future of water Research Paper Example | Topics and Well Written Essays - 2500 words

The future of water - Research Paper Example The creator was aware of the importance of water on human life and he gave us great oceans, rivers, streams etc. Moreover he has kept a large stock of water at the underground also. But, unwise human activities and exploitation has spoiled water resources and the world is currently facing drinking water shortages. According to former UN secretary general, Kofi Annan, â€Å"access to safe water is a fundamental human need and therefore, a basic human right. Contaminated water jeopardizes both the physical and social health of all people. It is an affront to human dignity† (Water as a human right). The shortage of drinking water is big problem all over the world. Most of the drinking water resources were contaminated because of heavy industrialization and the usage of powerful chemicals and fertilizers for maximizing agricultural yields. Many people believe that another world war is on card for controlling the fresh water sources. Even the recent Iraq war also suspected as a deliberate attempt by US to exploit the fresh water resources of Iraq rather than the publicly declared objectives. Water pollution affects not only the humans, but also the plants and organisms living in water, land and air. This paper analyses the future of water. The U.S. Environmental Protection Agency (EPA) estimates that approximately 45 percent of assessed waters nationwide do not fully meet water quality standards. This means these water bodies do not meet the basic goal of the Clean Water Act – that they be safe for uses like swimming, fishing, or as a drinking water source. The EPA projects that $388 billion will be needed from 2000 to 2019 to address the nation’s clean water infrastructure problems (All Dried Up, How Clean Water is Threatened by Budget Cuts p.2). The above statistics clearly outlines the severity of the drinking water scarcity problem facing by United Sates at present. The problem with respect to drinking

The Benefits of Cross-training in Mental Health and Substance Abuse Essay Example for Free

The Benefits of Cross-training in Mental Health and Substance Abuse Essay The proposed study primarily aims to identify the advantages of cross-training in mental health and substance abuse for the Mental Health Director to consider a cross-training program implementation. In general, cross-training allows employees to learn other responsibilities in addition to their own tasks because they share knowledge and skills, address each others concerns or issues, and maximize their productivity while performing their primary functions. It is a beneficial means of having other human resources to complement or make adjustments for an absentee whenever it is needed. This low-cost strategy allows organizations to enhance employees’ skills and increases knowledge about another field of expertise instead of looking for new applicants that would fit to the workload that is available. Given the advantages of cross-training for the enhancement of the twelve counsellors’ performance through learning knowledge and skills in both areas of mental health and substance abuse, the program will be facilitated by resource speakers and team leaders from each department for three months which will be conducted an hour before work periods which will be extended to ensure that their duties will not be affected. An estimated amount of $1000-$2500 will be for the trainers’ compensation, learning materials, and facilities to be used. It is expected that the counselors would be able to function effectively in another filed of specialization whenever they are needed since they will be taught about different approaches and strategies in counselling clients with either any of the problems. The counselors will become competitive and flexible for the additional responsibilities. Proposal Training workers different skills and providing them useful information about related functions will help organizations to maintain high level skills, make employees perform at optimum levels and master new jobs or skills, and become more productive (Kolak, 2003; Dubois Rothwell 2004). Therefore, any organization that wishes to empower its employees needs to consider cross-training opportunities. The advantages of cross-training have been recognized to improve performance efficiency of health workers and professionals in the healthcare industry (Van Hook Ford, 1998; Sacks, Sacks, Stommel, 2003). Cross-training is one of the cost-effective development strategies in improving performance efficiency (Minter Thomas, 2000; Kolak, 2003). Research Questions 1. What are the advantages of cross-training in both mental health and substance abuse departments? 2. How does cross-training improve the functions of the 12 counselors in the institution? 3. How will the cross-training program be effectively implemented? Research Objectives 1. To review literature regarding cross-training and its advantages and implementation strategies. 2. To conduct a survey through standardized questionnaire to analyse the perceptions and opinions of health care practitioners on the importance and benefits of cross-training. 3. To interview key persons regarding the strategies in implementing cross-training. 4. To formulate recommendations based on the findings and conclusions for the performance enhancement of the mental health and substance abuse counselors. Methodology The study will employ a descriptive research design in investigating the concept of cross-training and the possible outcome of implementing such human resource management strategy. This approach involves qualitative and quantitative analyses of data. Survey methods will be used to obtain information from literature, interviews and questionnaire survey. Information from literature will strengthen the reliability of the actual findings. References Van Hook, M. P. M. E. Ford (1998). The Linkage Model for Delivering Mental Health Services in Rural Communities: Benefits and Challenges. Health and Social Work 23(1), 53+. Minter, R. L. E. G. Thomas (2000) Employee Development through Coaching, Mentoring and Counseling: A Multidimensional Approach. Review of Business 21 (1), 43. Kolak, J. (2003). Buildings. â€Å"Basic Training: Cross-trained Employees can Solve Skills Shortages. † Cedar Rapids, Iowa: Stamats Communications, Inc. Sacks, S, J. Y. Sacks, J. Stommel (October 2003) Modified Therapeutic Community Program for Inmates with Mental Illness and Chemical Abuse Disorders. Corrections Today 65(6), 90+. Krueger, N. F. A. S. Dean (2002). An Intentions-Based Model of Entrepreneurial Teams Social Cognition. Entrepreneurship: Theory and Practice, 27(2), 167+.

PepsiCo Buyer Behaviour Analysis

PepsiCo Buyer Behaviour Analysis Buyer Behavior for Consumer Market Introduction In the summer of 1898, In New Bern, North Carolina, a young pharmacist named Caleb Bradham began experimenting with combinations of spices, juices and syrup trying to create refreshing new drinks to serve his customers. He succeeded beyond expectations by inventing new beverages know as Pepsi-Cola. Nowadays, Pepsi is a well known soft drink in all over the world. From its humble beginnings over a century ago, Pepsi-Cola has grown to become one of the best-known, most-loved products throughout the world. And the company behind it PepsiCo has grown as well, standing today as the premier marketer of refreshment beverages, juices and snack foods. They have consumer in over 200 countries in the whole world. The company offers more than 500 beverages and snack that appeal to every age of consumer age group and demographic category. Today, PepsiCo is a $29 billion company, employing more than 150,000 people speaking more than 40 languages around the globe. The company is consistently recognized for its corporate citizenship, philanthropic efforts and diversity programs. It is the worlds fourth-largest food and beverage company and is staking its claim as the global leader in convenience foods and beverages. PepsiCo has a strong plan to continue to expand with an enormous lineup of convenience foods and drinks that provide great taste, nutrition and fun around the clock. Here is the list of Pepsi Co brands and products. Mirinda, 7UP (International), Pepsi Limà ³n, Kas, Teem, Pepsi Max, Pepsi Light, Starbucks Doubleshot (Partnership), Starbucks Doubleshot, Energy (Partnership) Starbucks Iced Coffee (Partnership), Tropicana Twister, and Mountain Dew. Model of Consumer Behavior Consumer makes many buying decision every day. Many large companies do some research about consumer buying decision in great detail to answer questions what will customer buy, where they buy, how much they, when they buy and why they will buy those product. According to Principles of Marketing, Kotler (2008) Consumer Buyer Behavior refers to the buying behavior of final consumer which are individuals and households who buy goods and services for personal consumptions. The entire final consumer combines to make a consumer market. Many big companies did a lot of marketing effort to attract the consumer to buy their product. For example, Pepsi Company. The company did a lot of marketing effort to attract the consumer such as advertising, survey, promotion and apply the 4 Ps to make the consumer aware about their product. The question here is, how did the consumer respond to the various marketing effort that Pepsi company use? Model of buyer behavior consist of Marketing and other stimuli, Buyers black box and Buyer Responses. Marketing and other stimuli will enter the consumers black box and produce certain responses. So marketers need to figure out what is in the buyers black box. Marketing stimuli consist of the Four Ps which are Product, Price, Place and Promotions. Other stimuli included major forces and events in the buyers environment such as economic, technological, political and cultural. All the inputs will enter the buyers black box, where they are turned into a set of observable buyer responses. Under buyer responses there are product choice, brand choice, dealer choice, purchase timing and purchase amount. Consumers do not make their decisions in a void. Their purchases are highly influenced by cultural social, personal, and psychological factors. Here some of that influence the behavior or the particular market: Cultural Factor Cultural factor divided into three sub factors Culture, Sub Culture, Social Class. Culture is the set of basic values perceptions, wants, and behaviors learned by a member of society from family and other important institutions. Culture is the most basic cause of a persons wants and behavior. Every group or society has a culture, and cultural influences on buying behavior may vary greatly from country to country. Based on the case study, we are doing a Pepsi brands in Malaysia. Malaysia has many races of people such as Malay, Chinese, Indian and many more. Now days many people choose to drink Pepsi because it is Halal and did not contain any alcohol. It is because most culture in Malaysia did not allowed them to drink alcohol. So for teenager of adult who cannot drink an alcohol drink, they can choose to drink Pepsi. Other than that, now day culture in Malaysia more shift towards greater concern about health and fitness. This had brought a lot of huge industry for health fitness services, more natural foods and variety of diets. So for Pepsi company which serve soft drinks, they had come with a new products known as Pepsi Max which has less sugar and gas to fulfill the new culture of Malaysian people. Sub Culture is a group of people with shared value systems based on common life experiences and situations. Each culture contains smaller sub cultures a group of people with shared value system based on common life experiences and situations. Sub culture includes nationalities, religions, racial group and geographic regions. Many sub culture make up important market segments and marketers often design products. For Pepsi company, sub culture is very important in influencing the consumer to buy their products. They need to target consumer based on their nationalities, religions, racial group and geographic regions. For nationalities, Pepsi must aware about any country that did not allowed their people to take soft drinks. For example, India. They had once ban Pepsi in their country because of the sugar contain in Pepsi. According to Marketing, Kotler (2008), Many subcultures make up important market segments, and marketers often design products and marketing programs tailored to their needs. Pepsi should not make an advertisement which can touch the sensitiveness of any religions, nationalities and others. Social Class Almost every society has some form of social structure, social classes are societys relatively permanent and ordered divisions whose members share similar values, interests and behavior. Social class did not determined by a single factors such as incomes, but it measured as a combination of occupation, income, education, wealth, and other variables. Marketers are interested in social class because people within given social class tend to exhibit similar buying behavior. Social Factors A consumers behavior also is influenced by social factors, such as the Groups, Family, Roles and status. Groups are two or more people who interact to accomplish individual or mutual goals. A persons behaviors are influenced by many small groups. Groups that have a direct influence and to which a person belongs are called membership groups. Some are primary groups includes family, friends, neighbours and coworkers. Some are secondary groups, which are more formal and have less regular interaction. These include organizations like religious groups, professional association and trade unions. For groups, it is much easier for Pepsi to attract them to buy their products. Because a single member of the groups can influences almost all the group member to follow them. For example, a leader in one group can influenced the members to buy Pepsi as part of the group activities. Family members can strongly influence buyer behavior. The family is the most important consumer buying organization society and it has been researched extensively. Marketers are interested in the roles, and influence of the husband, wife and children on the purchase of different products and services. In this social class, Pepsi need to target the children because they are the people who will consume more Pepsi. But of cause they will ask their parents to buy the products. So Parents is the customer and Children is the consumer. Roles and Status is a person belongs to many groups, family, clubs, organizations. The persons position in each group can be defined in terms of both role and status. For example, Mdm Airis plays the role of Mother, in her family she plays the role of wife, and in her company, she plays the role of manager. A Role consists of the activities people are expected to perform according to the persons around them. Personal Factors Personal factors consists of Age and life cycle stage, Occupation, Economic situation, Life Style, and Personality and self concept. Age and Life cycle Stage is People changes the goods and services they buy over their lifetimes. Tastes in food, clothes, furniture, and recreation are often age related. Buying is also shaped by the stage of the family life cycle. Here Pepsi cannot target the all age of people to buy their products. They should target consumer from children, to teenagers and finally the adults. Because nowdays many people concern about their health. So they will try to avoid any soft drinks that have a lot of sugar and gas. This will affect their health. Occupation is a persons occupation affects the goods and services bought. Blue collar workers tend to buy more rugged work clothes, whereas white-collar workers buy more business suits. A Company can even specialize in making products needed by a given occupational group. Thus, computer software companies will design different products for brand managers, accountants, engineers, lawyers, and doctors. From here we can conclude that only working people can purchase Pepsi products. But not every one of them will purchase Pepsi. So Pepsi need to find a thing or a person to influence them. For example, advertisement is the best tools to influence them or for parents, children are their best factors to influence them to buy Pepsi products. Economic situation is a persons economic situation will affect product choice. Life Style is a persons Pattern of living, understanding these forces involves measuring consumers major AIO dimensions. For example, activities such as Work, hobbies, shopping, support. Other than that interest, Food, fashion, family recreation and opinions about themselves, Business, Products Personality and Self concept each persons distinct personality influence his or her buying behavior. Personality refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to ones own environment. Psychological Factors Psychological factors consist of Motivation, Perception, Learning, Beliefs and attitudes Motivation. Motive drives a need that is sufficiently pressing to direct the person to seek satisfaction of the need. Perception, The process by which people select, Organize, and interpret information to form a meaningful picture of the world. Learning is Changes in an individuals behavior arising from experience. Beliefs and attitudes. Belief is a descriptive thought that a person holds about something Attitude, a Persons consistently favorable or unfavorable evaluations, feelings, and tendencies towards an object or idea. Marketing Research Technique INTRODUCTION According to Malhotra (1996), Market Research can be defined as a key element within the total field of marketing information. Its links the consumer, customer and public to the market through information which is to identify and define marketing opportunities and problems generate, refine and evaluate marketing actions while improved the understanding of marketing as a process and of the ways in which specific marketing activities can be made more effective. This is for the reason that its always incorporates some form of the data collection whether it is secondary research (often referred to as desk research) or primary research which is collected direct from a respondent. While based on the case study we know that Pepsi Co is one of the most famous company that produce soft drink and some other product. Subsequently to get the information about Pepsi Co we need to do the market research so that we will know how far the customer or consumer is satisfied with the Pepsi product as well. This is because without the market research they might be tough for Pepsi Co to know about the level of satisfaction of their customer towards their product that has been produce by them. Consequently to get the work become more efficient we will follow the step on market research which is the first step is we will apply the web site method to get the first condition and perception about the Pepsi Co. This is because through the web site method we will get extra information such as the impression, background, financial and so on about the Pepsi Co. Next we will make some preparation on preparing the questionnaire about Pepsi Co which is in the questionnaire include some of the question about how society get know about the Pepsi Co and how much they spend to buy Pepsi product. On top of that the 20 sheet of questionnaire has been distributed towards the people around the Kuala Lumpur Convention Center (KLCC) which is the trendiest place that all people knew bout it. The data analysis will analyze by 20 people around there with the different age and occupation. Finally the data that has been collected will be prepared and presented in the best way. Primary data collection can be considered as one of the extra sources because is needed when a researcher cannot find the data needed in secondary sources. Market researchers are interested in primary data about demographic, socioeconomic, characteristics, attitudes or opinions or interests, awareness or knowledge, intentions, motivation, and behavior. Three basic means of obtain by primary data are observation, surveys, and experiments. The choice will be influenced by the nature of the problem and by the availability of time and money. SURVEY According to Business Dictionary.com (2009), Survey can be defined as the collection of data from a given population for the reason of analysis of a particular issue. Data that frequently collected from a sample of a population, knows as a sample of survey. As we already informed surveys is one of the ways that are used widely in research, especially in market research to find some information or any feedback from others towards some product. Besides that there have 4 types of survey which is include personal interview, self-administrated surveys, telephone interviews and direct observation. In order to collect the information of Pepsi Co we were applying 2 types of survey which is personal interview and self administrated surveys which are made by us as well. Personal Interview According to Business Dictionary.com (2009), Personal Interview can be defined as a market research technique for gathering information through face-to-face while contact with individuals. Personal interviews take place in a variety of place like settings-in homes, at shopping malls, in a business office and so forth. One of the personal interviews is face-to face interviews which is this interview are conducted between a market researcher and a respondent. Then the data is collected on a survey. Some surveys are very rigid or structured and use closed questions. So that the data is easy to compared with others. Further about face-to-face interviews is more in strength, and depend upon more open forms of questioning. The research will investigate and develop points of interest. While based on the case study, we were takes place in KLCC to do the research up about the Pepsi Co which is the trendiest area in the Kuala Lumpur. We chose this place because on a daily basis there is more people visit that place and most of them are from people around the Malaysia. Consequently we use the face to face interview because easy to get feedback from them and we can get the information on the spot. On top of that Pepsi Co can get directly more explanation from them because they can through out what they felt about the product that has been produced by Pepsi Co. Self-Administrated Surveys A self-administrated survey is one in which the respondent completes the survey on his or her. While as we know Questionnaires are usually printed on paper, but they might be in other ways like programmed into computer and places on the internet and ask for the respond. However, Self-administrated questionnaires present a challenge to the marketing researcher because they really on the efficiency of the written word rather than the skills of the interviewer. Self-administrated surveys are attractive because they are low in cost, and they avoid interviewer evaluation apprehension or worry. While based on the case study, when we do the survey about Pepsi Co we would just used pen and a paper to make the survey complete. Instead of that the people that has been ask for complete the survey questionnaire will directly respond on the questionnaire. Consequently we can get the result of the information directly of the questionnaire which is has been complete by the respondent. Telephone Interviews Telephone interviews also can be consider as one of the techniques that can be done to make our survey complete which is telephone interviews is also one of the key under the survey method. Telephone interview can be defined as an interview that gathers information through telephone contact with individuals. This means that the interviewers will call their respondent to get the feedback or respond from their customers. As a result the information that gathers would help us as well to make changes towards our product that has been survey. Direct Mail While surveys also can be made by using the direct mail which is the interviewers will send the questionnaire through the email so that the respondent can give the feedback form there using the mail responded .Example like company A which is the interviewer and in order to evaluate their performance towards society they will try to make and Direct mail interview which is they will send some question that will be in questionnaire and may be might ask about their company services that has been provided to society and they will sent the questionnaire to Company B which the interviewee. On this cases the company will receive the questionnaire form in direct mail from the Company B. So as the respondent Company B will return the answer also in mail form which is they will send back to Company A Through this method its give lots of pros towards the company which is can save cost in order to prepared the questionnaire because through the direct mail its the company can save cost OBSERVATION The market research technique is not just only based on the survey method, this is because Observation also one of the method that can be used to collect the information on the level of satisfaction towards Pepsi product. Observation can be easily defined as the systematic process of recording the behavioral patterns of people, object and occurrences without questioning or otherwise communicating with them. Observations can be divide into two types which is having as human observation and mechanical observation. As a Marketing Research officer for Pepsi Co we were use both types of observation to know what behavior of people or society towards the Pepsi Product. Observation as a methodical process of recording the behavioral patterns of people, objects and event without questioning or else communicating with them. Observation can be divides into two types which are as the chart show above two types of observation is Human observation and Mechanical observation which is can be implementing by Pepsi Co in order to observe their customers. Human Observation Human observation can be defined as self explanatory, using human observers to collect data in the study. We can do the observation by human observation. It means that we use human as the observers which is we can just look and interpret what they do, what feeling are they, or else from their body languages. We can know what their feel now such as happy, enjoy, bored and so forth towards the product of Pepsi. Other than that through the human observation the best technique that can be implement by the Pepsi Co to evaluate their customer feelings is through facial reaction of the customer which is can be in their smiles, raised eyebrows an head nods as well. As a result we can automatically analyze how the customer sense towards the product of the Pepsi. Besides that Pepsi Co also can used the direct observation in order to observe the customer of their product. Which is they can straightly observe the customer behavior towards the Pepsi product Mechanical Observation Mechanical observation involves using various types of machines in order to gather the information, data, which is then interpreted by researchers. On a daily basis we are already know that with the continuing improvements in technology, there are lots of mechanical ways that can be used in order to capturing data in observation studies however, these new gadgets tend to be extremely expensive. The most commonly used and least expensive means of mechanically gathering data in an observation study is a video camera. A video camera offers a much more precise means of collecting data than what can simply be recorded by a human observer. Based on the case study we know that in order to observe the customer we can implement the other ways which is like Mechanical Observation as a Marketing Research Officer we try to look forward on the ways of implementing the mechanical observation this is because they will make our work become more easily with the observation for employees or customers of the Pepsi Co. Otherwise Pepsi Co can used the CCTV which is to get the information without knowing by other people. Example that can be stated at here is like Pepsi Company in order to observe their employees in all departments like marketing department, chemical department which is this entire department were play and important role while producing and made the product Pepsi. Consequently we can see the action that shows by them is humble, lazy, and friendly and so forth. Indirectly, Pepsi Co can manage or take an action towards the employee which is not performing effective and efficient towards their work. Other than that we also can used the Video in order to observe the behavioral of the customer while the purchase the Pepsi product and we can see how they felt either satisfy or not which the number of purchase. Conclusion While based on my point of view the conclusion that can be made at here is survey is a type of research which is comparatively costly, because it requires a staff of interviewers, but it provides the best opportunity to obtain information through probing for clearer explanations. Consequently, we can know what people in KLCC feel about the Pepsi product. This is because the respondent can tell us what they feel. Ultimately, we can know either they satisfy or not about the performance of the Pepsi product or not. Besides that the personal style (tone of voice, rewording of a question) and biases of each interviewer can affect how the participants respond and how the responses are recorded. As a result, we can get information from our recorded such as from video recorded. While from mechanical observation, we must spend more time to get the information. At the same times, we cannot observe the feeling of people in this campus because we cannot ask then but just take their photo or vide o. On the whole, for us, survey is the best technique to use early on in the research process when the researcher is not yet sure which questions need to be asked, because new and better questions can come out of the dialogue. SWOT ANANLYSIS Introduction According to Businessdictionary.com (2009), secondary data is an existing primary data that was collected by someone else or for a purpose other that the current one. It depending on whether the data come from inside and outside the organization needing to research. In secondary data, it divided into two parts of sources such as internal and external secondary data. Internal secondary data are data that have been collected and exits inside the business firm or other organization. External secondary data is data from outside that firm. According to Business Dictionary.com (2009) SWOT is a tool that identifies the strengths, Weaknesses, Opportunities, and Threats of an organization. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental analysis and separate in into internal such as strengths and weaknesses and external issues such as opportunities and threats. Once this is completed, SWOT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desire result. Based on case study, to be comes a strong business strategy, Pepsi Co can used SWOT analysis that helped it become stronger competitor in other way Pepsi Co must identify which is their strength, weakness, opportunity and threat? SWOT Analysis of PEPSI Co The Pepsi Company is a leading manufacture, distributor and marketer of non-alcoholic beverage concentrates and syrups, in the world. Pepsi has a strong brand name and brand portfolio. Business-week and Interbrain, a branding consultancy, recognize Pepsi as one the leading brand in their top 100 global brand ranking in 2006. The business week-interbrain value Pepsi $67,000 million in 2006. Pepsi ranks well ahead of its close competitor Coco-Cola which has a ranking of 22 having brand value $12,690 million the companys strong brand value facilitates customer recall and allows Pepsi to penetrate markets. On the other hand, the company is threatened by intense competition which could have an adverse impact on the company market share. Strengths Strong brands allow the company to introduce brand extension such as Pepsi max, Pepsi Cola, Pepsi Twist, Pepsi Diet, Pepsi Light over the year; the company has made large investments in brand promotion. Consequently, Pepsi is one of the best recognized global brands. The companys strong brand value facilitates customer recall and allows Pepsi to penetrate new market and consolidate existing ones. Pepsi has been a complex part of world culture for a very long time and they take a good qualities control of their product by take important on qualities processes n also procedures to maintain their customer satisfaction. They have a unique product image and the products image is loaded with over-romanticizing and this is an image many people have taken deeply to heart. The Pepsi image is displayed on T-shirts, hats and collectible memorabilia and many more. This extremely recognizable branding is one of Pepsis greatest strengths. It allows them to conduct business on a global scale while at the same time maintain a local approach. The bottling companies are locally owned and operated by independent business people who are authorized to sell product of the Pepsi Company. Because Cola does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers. Weaknesses Weaknesses for any business need to be both minimized and monitored in order to effectively achieve productive and efficiency in their business activities, Pepsi have no exception. Even though domestic business as well as many international market are thriving volumes in Latin America were up 12%, Pepsi has recently reported some decliners in unit case volumes in Indonesia and Thailand due to reduce consumer purchasing power. According to an article in Fortune magazine, in Japan, unit case sales fell 3% in the second quarter of 1998. Consequently we can determine the Pepsi Weakness which is can be improve and can be make sure that in future they will never happened again. Besides that, Pepsi on the other side has effects on the teeth which is an issue for health care. It also has got sugar by which continuous drinking of Pepsi may cause health problem. Being addicted to Pepsi also is a health problem, because drinking of Pepsi daily has an effect on your body after few years. Because its contain chemicals which could cause cancer, damage the nervous and reproductive system and reduce bone mineral density. Such negative publicity could adversely impact the companys brand image and the demand for Pepsi product. This could also have an adverse impact on the companys growth prospects in the international market Negative publicity The company received negative publicity during September 2006.The Company was accused by the Center for Science and Environment (CSE) of selling products containing pesticide residues that contained a hazardous pesticide residue. These pesticides included chemicals which could cause cancers, damage the nervous and reproductive systems and reduce bone mineral density. Such negative publicity could adversely impact the companys brand image and the demand for Pepsi products. This could also have an adverse impact on the companys growth prospects in the international markets. Opportunities Brand recognition is the significant factor affecting Pepsis competitive position. Pepsis brand name is known well throughout 94% of the world today. Its mean that the primary concern over the past few years has been to get this name brand to be even better known. Packaging changes have also affected sale and industry positioning, but in general, the public has tended not to be affected by new products. Pepsi bottling system also allows the company to take advantage of infinite growth opportunities around the world. This strategy gives Pepsi the opportunity to service a large geographic, diverse area. Pepsi is such an experienced powerful global company, which has a basic of a great fund. So it has the ability to place an idle sum of money to the promotion. We can see that the advertisement of Pepsi-Cola is so attractive. It also invited the top famous people to advertise for it. The advertisement is so elaborate and attractive so that Pepsi gained the special prize of the advertisement Granny. Threats Currently the threat of new viable competitors in the carbonated soft drink industry is not very substantial. The threat of substitutes however is a very real threat. The soft drink industry is very strong, but consumers are not necessarily married to it. Possible substitutes that continuously put pressure on both Pepsi and Coke include tea, coffee, juices, milk, and hot chocolate, even thought Coco-Cola and Pepsi control nearly 40% of the entire beverage market, the changing health-consciousness of the market could have a serious affect. Of course, both Coke and Pepsi have already diversified into these markets, allowing them to have further significant market shares and offset any losses incurred due to fluctuations in the market. Consumer buying power also represents a key threat in the industry. The rivalry between Pepsi and Coke has produce a very slow moving industry in which management must continuously respond to the changing attitudes and demands of their consumer or face losing market share to the competition. In addition, consumer can easily switch to other beverages with little cost or consequence. Intense competition Pepsi competes in the nonalcoholic beverages segmen

My Room :: essays research papers

My First Bedroom   Ã‚  Ã‚  Ã‚  Ã‚  All my life I had shared a bedroom with my siblings. First, I had to share a bedroom with my brother, because we lived in a two-bedroom apartment. A few years later my sister was born. By then, we have moved into a three-bedroom apartment, so my brother got his own room and I had to share with my little sister. Nine years later the last member of the family was born, another kid sister. Therefore, I ended up with two roommates. I wanted my own bedroom so bad that I was always complaining to my parents about how 15 years old girls should have their own bedroom. Finally, we all moved into a five-bedroom house, and I finally got my own room.   Ã‚  Ã‚  Ã‚  Ã‚  If I close my eyes, I can still remember every detail of my bedroom. My bedroom was in the shape of a perfect little square. The door was in the left side of the room facing the window. Looking in the bedroom from the door, I see my bed placed against the wall in the right side of the room, with my mirror drawer facing the bed, leaving the window in between them. My closet was behind the opened door, which was very small. I did not like having too many things in my room; it was later that I added a desk to hold my television and radio. I placed the desk against the wall in front of the bed. My mother used to put light colored curtains on the window because I loved the way the sun shined through them and it added more meaning into the room. The smell of Sunflowers perfume always takes me back to my first bedroom. I used to wear that perfume all the time because it blended right in with the settings of the room. Every morning I used to open the window and immediatel y smelled the pear tree blocked my window with its leaves. Felling the breeze of the tree through my window was very relaxing. I used to spend a long time sitting by the window looking down at the neighbor’s kids running around.

Some Interpretations Have Portrayed Tragic Heroines

Some Interpretations Have Portrayed Tragic Heroines as Manipulative Plotters Driven by Passionate Desires. Others Have Seen the Tragic Women as Victims of Powerful Individuals or Society as a Whole. Bearing in Mind By Troubleshoots Gertrude is a very minute character in Hamlet, yet the same cannot be said about her impact on the action of the play. Certain audiences view Gertrude in different ways, some sympathies with her as a character, and see her actions as empowering towards women as a whole, letting loose of the social conventions of the Shakespearian era, in addition to being a caring mother.However, I feel there are two options that can be seen here concerning Gertrude as a person, and neither of them are positive, as the only two plausible ways in which her character can be based on is a manipulative plotter, or one who is simply invested in her own ignorance. Considering her lack of concern for the social conventions of the time, alongside poor ways of dealing with an unsta ble son, it is my personal opinion that Shakespeare intended Gertrude to be seen as a manipulative plotter, rather than a woman who epitomized a tragic heroine.To begin assessing how much of a tragic heroine Gertrude really was, it is imperative o assess the tragic conventions of the time. ‘A hero must fall from fortune and power, with a tragic flaw allowing the reader to empathic with the character' (Aristotle 335 BCC) In addition to this, Shakespearean tragic conventions also suggest that a tragic heroine must show promise of further greatness and possess a character trait that would normally be a virtue, but under the circumstances of the play become a flaw.On the surface my repudiation of Gertrude as anything other than a manipulative plotter may seem a brash claim; at least it does until we are met with the way she infernos Claudia in Act 2 Scene 2. Her line thanks Guilelessness, and gentle Restaurants' (2:2:34) is used either to correct what Claudia said Just before her, or is simply her mistaking between Restaurants and Guilelessness.I think it is obvious that it is merely Gertrude correcting Claudia, as if the line were meant to be said with indecision, Shakespeare would have most likely used a question mark in the speech in order to highlight that Gertrude was meant to say the line with a certain amount of uncertainty. This shows that whilst the nature of the line may have been unsorted as one that was merely of her own confusion, I maintain the claim that it is far more likely that Shakespeare intended for this to be an indication of Gertrude out for – one who is devious, scheming and willing to plot.Considering that the social conventions of the time dictated that women were to be inferior to men, the idea of correcting a man without even a hint of uncertainty portrays to a Shakespearian audience an ignorance of social values; in my opinion this is used as a subtle hint early on to make the audience know that this is a character to watc h out for, as her expedient nature percolates and promulgates itself to the audience throughout the rest of the play.Whilst it may be conceded that a modern audience would see Gertrude in a less damning way, we cannot ignore the fact that this wildly contradicts the idea of a tragic heroine being one that the audience can empathic with, nor does it show any evidence of her having a virtue which would turn out to be a flaw.Gertrude moral turpitude is pumped at relentlessly throughout the play, and is shown further in Act 2 Scene 2, where Gertrude is shown without ambiguity or doubt hat she is aware of Hamlet's grief ‘l doubt [Hamlet's upset] is no other but the main: His father's death and our detracts marriage' (2:2:56), dispelling any possible nature that Gertrude does not know what is wrong with Hamlet.Despite this, she makes no effort to console Hamlet, and merely accepts the very brief Well, we shall sift him' reply that is given by Claudia. This meaner one of two things: that she is unable to think or speak for herself, or able to speak up but unwilling. Considering that she had already corrected Claudia earlier in the play, it thus follows that this line was not en that showed her as a victim of powerful individuals as she has already proven earlier that she is not a mindless sycophant.When we are to consider that her son has been horrifically upset to the point where he is bordering on insanity, and the reason for this is because of Gertrude marriage to his brother only two weeks after the death of his father (for whom he had the greatest admiration) yet still felt no need to console him, I would argue that by her inaction what she did was indicative of a manipulative plotter.Not only this, but her status as a tragic heroine is dispelled, s simply allowing one's own flesh and blood to suffer is the direct antithesis of what it meaner to be a tragic heroine: ‘a character which allows the audience to empathic with them'. I feel that this is st rong evidence for her status as a manipulative plotter. It is not only in Gertrude treatment of Hamlet that her manipulation is evident, but in her behavior towards other characters. The Queen's hostility towards Aphelia initially appears through sophisticated strategies of aggression, but the increasing dangers force stronger defenses. Whether resulting from physical action or ethical taxation, the Queen is culpable in the death of Aphelia† (Lobber, Harmonic 2004) The quote above suggests motives for Gertrude in killing Aphelia, and thus truly securing her status as a manipulative plotter, and one completely incapable of fitting the definition for a tragic heroine.Of course, interpretation of Gertrude is a difficult thing, and a large part of this is due to Shakespeare giving Gertrude very few spoken lines during the play, yet this does seem odd considering that her role is so crucial to Hamlet's suffering. So why does Shakespeare do this? Personally, I feel her infrequent ap pearances, yet essential role are placed within the play in order to create a sense of suspicion about Gertrude, to keep the audience wondering about where Gertrude be said that this quote is not enough to completely condemn Gertrude.However, when all the evidence piles up, Shakespeare creates a special bond between Aphelia and Gertrude, particularly when we look at the following interpretation â€Å"the language of flowers creates a relationship that in effect places them in close proximity' (Radcliff, S – 1998) which again implies that Shakespeare purposely rated closeness between these two in this scene for a purpose, and I feel that in creating this bond Shakespeare was effectively offering Gertrude a chance to be seen as a tragic heroine, yet we know that at the very least she was passive or unable, both of which contradict the supposed nobility of a tragic heroine.That said, I think that the closeness created by Shakespeare was to show that Gertrude actually did have t he chance to save Aphelia, and if he had not used the language of flowers in such a way, it would have shown Gertrude inability rather than her nature as a manipulative plotter.This is supported by the fact that Gertrude ‘kills' Aphelia from the play, and whilst I realize it is completely impossible to prove the speculations about off-stage events, she does in fact ‘kill her' off from the play, as she is the one who reveals her death, making it far too coincidental for it to be unintentional, and in my opinion the most obvious interpretation seems to me that Gertrude is meant to be seen as a manipulative plotter.In conclusion, I do feel that Shakespeare intended Gertrude to be a manipulative plotter, as every possible moment of niceness she portrays within the play, in my pinion can be countered with at least an equally good reason as to why she could have done so in a meticulously fetid way. Even when we consider her name ‘Gertrude', the sounds of the g and the â €˜r' are harsh sounding, and this could well have been done in order to create an immediately disliked and nasty character.Her ignorance is a possible interpretation, but upon further exploration of her lines we have discovered that she is aware of why Hamlet is upset, and yet still chooses to take no act to relieve this. We have seen compelling evidence from other critics to suggest her involvement in Aphelion's death, combined with several remarks that come off as at the very least petty, if not malicious, in addition to the chances she has to make a big difference in the play, yet seems either incompetent or scheming.

Free Essays on Mozart

Wolfgang Amadeus Mozart Wolfgang Amadeus Mozart was born on January 27, 1756 and died December 5, 1791. (Solomon pg.1) He showed many musical talents at a very early age, composing when he was five and when he was six playing before the Bavarian elector and the Austrian empress. Mozart astonished his audiences with his precocious skills when he played to the French and English royal families. (www.Stringsinthemountains.org) The family arrived home late in 1766; nine months later they were off again, to Vienna, where hopes of having an opera by Mozart performed were frustrated by intrigues. His family spent 1769 in Salzburg; 1770-73 saw three visits to Italy, where Mozart wrote two operas, Mitridate and Lucio Silla, and a serenata for performance in Milan. (Solomon pg.77) Summer 1773 he saw another visit to Vienna, probably in the hope of securing a position. When he was there Mozart wrote a set of string quartets and wrote a group of symphonies including his two earliest, nos.25 in g Minor and 29 in A. (Hutchings pg.41) The period from 1774 to mid-1777 was spent in Salzburg, where Mozart worked as Konzertmeister at the Prince- Archbishop's court; his works of these years include masses, symphonies, all his violin concertos, six piano sonatas, several serenades and divertimentos, and his first great piano concerto. (Hutchings pg.42) In 1777 Mozart’s family, seeing limited opportunity in Salzburg for a composer so hugely gifted, resolved to seek another place for Wolfgang. He was sent, with his mother, to Munich and to Mannheim, but was offered no position, but he stayed over four months at Mannheim, composing for piano and flute and falling in love with Aloysia Weber. (Solomon pg.113) His father then dispatched him to Paris. While he was there he had minor successes, notably with his Paris Symphony, no.31, which he designed for the local taste. Prospects there were poor and his father made him come home, where a superior positi... Free Essays on Mozart Free Essays on Mozart Wolfgang Amadeus Mozart Wolfgang Amadeus Mozart was born on January 27, 1756 and died December 5, 1791. (Solomon pg.1) He showed many musical talents at a very early age, composing when he was five and when he was six playing before the Bavarian elector and the Austrian empress. Mozart astonished his audiences with his precocious skills when he played to the French and English royal families. (www.Stringsinthemountains.org) The family arrived home late in 1766; nine months later they were off again, to Vienna, where hopes of having an opera by Mozart performed were frustrated by intrigues. His family spent 1769 in Salzburg; 1770-73 saw three visits to Italy, where Mozart wrote two operas, Mitridate and Lucio Silla, and a serenata for performance in Milan. (Solomon pg.77) Summer 1773 he saw another visit to Vienna, probably in the hope of securing a position. When he was there Mozart wrote a set of string quartets and wrote a group of symphonies including his two earliest, nos.25 in g Minor and 29 in A. (Hutchings pg.41) The period from 1774 to mid-1777 was spent in Salzburg, where Mozart worked as Konzertmeister at the Prince- Archbishop's court; his works of these years include masses, symphonies, all his violin concertos, six piano sonatas, several serenades and divertimentos, and his first great piano concerto. (Hutchings pg.42) In 1777 Mozart’s family, seeing limited opportunity in Salzburg for a composer so hugely gifted, resolved to seek another place for Wolfgang. He was sent, with his mother, to Munich and to Mannheim, but was offered no position, but he stayed over four months at Mannheim, composing for piano and flute and falling in love with Aloysia Weber. (Solomon pg.113) His father then dispatched him to Paris. While he was there he had minor successes, notably with his Paris Symphony, no.31, which he designed for the local taste. Prospects there were poor and his father made him come home, where a superior positi... Free Essays on Mozart How did the great Depression of the 1930’s change the values and outlook of Americans? Although the Great Depression of the 1930’s brought forth many economic hardships, Americans faced these obstacles as an opportunity to improve their social conditions. People worked harder than ever and faced adversity with confidence. According to many, â€Å"American social values changed relatively little in response to the depression.† Many working people realized that they were out of employment. As a result of their discontent, most of them placed the blame on the economic system. On the other hand, many were willing to blame themselves. They thought of themselves as â€Å"personal failures,† yet they were willing to go out and restore themselves economically. There were many men who ran away from home as a result of not being able to provide for their families. Many simply committed suicide. They could not bare the humiliation of not being a proper husband/ provider. Amidst the economic downturn, many families sought time to spend together. Through board games, listening to the radio, or by going to the movies, families created stronger bonds. Divorce rates went down as well; mostly due to its high prices. This shows the willingness of people to look at the brighter side of their marriages, and set their differences aside. Anything that could be done to save money was well worth it. The depression encouraged family members to turn â€Å"toward each other with greater, more intelligent interdependence. They depended on each other for emotional and physical support. Furthermore, families continued to act upon their beliefs. For example, the Lefever family of York, Pennsylvania, believed that, â€Å"They were put on this earth to help others.† By no means was the Lefever family wealthy, on the contrary, Mr. Lefever worked half-time for twenty dollars a week. In spite of the fact that they lived sparsely, the family always rem... Free Essays on Mozart Mozart Wolfgang Amadeus Mozart was born in Salzburg in Austria on January 27th, 1756. The son of Leopold, Kapellmeister to the Prince-Archbishop of Salzburg, he was christened Johannes Chrysostomus Wolfgangus Theophilus Mozart. By the age of three he could play the piano, and he was composing by the time he was five; minuets from this period show remarkable understanding of form. Mozart's elder sister Maria Anna (best known as Nannerl) was also a gifted keyboard player, and in 1762 their father took the two prodigies on a short performing tour, of the courts at Vienna and Munich. Encouraged by their reception, the next year they went on a longer tour, including two weeks at Versailles, where the children enchanted Louis XV. In 1764 they arrived in London. Here Mozart wrote his first three symphonies, under the influence of Johann Christian Bach, youngest son of Johann Sebastian, who lived in the city. After their return to Salzburg there followed three tr ips to Italy between 1769 and 1773. In Rome Mozart heard a performance of Allegri's Misere; the score of this work was closely guarded, but Mozart managed to transcribe the music almost perfectly from memory. On Mozart's first visit to Milan, his opera Mitridate, rà © di Ponto was successfully produced, followed on a subsequent visit by Lucia Silla. The latter showed signs of the rich, full orchestration that characterizes his later operas. A trip to Vienna in 1773 failed to produce the court appointment that both Mozart and his father wished for him, but did introduce Mozart to the influence of Haydn, whose Sturm und Drang string quartets (Opus 20) had recently been published. The influence is clear in Mozart's six string quartets, K168-173, and in his Symphony in G minor, K183. Another trip in search of patronage ended unhappily. Accompanied by his mother, Mozart left Salzburg in 1777, travelling through Mannheim to Paris. But in July 1778 his moth... Free Essays on Mozart Looking back we have come to recognize Mozart as undoubtedly one of the brightest musical minds that we have ever studied, but our picture of Mozart depends upon where we focus. Was he a brilliant, successful composer or a child prodigy who never grew up? Was he a facile composer who created nothing original or a composer of great emotional depth? He was all of these and more. For many of us, our focus is guided by our exposure to Mozart's personality in the film Amadeus, but is that an accurate picture? Mozart's life remains a complicated puzzle. As a child, he seemed gifted beyond all measure, playing at age six before the empress, and composing at an even earlier age. By twelve he had written an opera, and his talents seemed to know no bounds. From this auspicious beginning, one would have predicted a future filled with prestigious royal appointments, the brilliant composer and performer constantly sought out by emperors and kings. But his career, which ended tragically with his death at age thirty-five, was a constant disappointment. When once asked about a meager court appointment he held, Mozart replied: "I get paid far too much for what I do, and far too little for what I could do." His music did not always please those in power: "Too many notes," Emperor Joseph II was reported to have said. And Mozart himself, who always felt that his talents were never adequately recognized, was often difficult. The difficulties of Mozart the man, however, are eclipsed by the enormous power of Mozart the musician. His music was often joyous and almost raucous, and yet he could also write melodies of simple and haunting beauty. Like Haydn and Beethoven, Mozart was just as comfortable writing simple, direct melodies as he was writing complicated contrapuntal works. There seems to have been no genre in which he was not comfortable, and we can rightly point to his best work in any of them as the epitome of that genre. Mozart later quoted:...